The person who is most distrusted in life is probably like this: at an age, he seems to be lacking everything, but he has nothing. Teach to be human. Yes, a set Fax List of big principles, taught in minutes to be a human being, always makes people feel uncomfortable. Life is already difficult, why should I suffer from this kind of uselessness? To persuade people, it is better to tell a story than to tell the truth. In fact, the same is true of brand marketing. "I'm telling you", "Why not XX", "It's not good to do something", "Do you understand?" Talking about life, selling a daily necessities can lead to family harmony and happiness, oh. No one likes being taught to be human! It is better to tell the story honestly than to tell the truth. What is a brand story? As soon as you hear the brand story, you are very conditioned to reflex, isn't it just the introduction of the brand on the Fax List company's official website? Which brand doesn't have a "story" yet? This is the embarrassment of the brand story at present. The so-called brand story is not just a few static introductions lying on the official website, but it is easy to spread in the mouths of consumers with relish, and integrates the brand motivation, spirit, vision and other interesting and interesting stories. A sense of label and eulogy. Brand stories are not limited to brand creation stories, founder stories, business stories, or product development stories, product craft stories, and major achievement stories, but also include stories between Fax List brands and customers, stories between brands and society, etc. The form of the story can be Said to be very rich. Zhucheng has become a well-known "inspirational orange", it is precisely because of the founder's extraordinary entrepreneurial experience that the product and this inspirational spirit are integrated, and the product has been sublimated.