Examples of Content Marketing and PR Lead Generation Strategies So what does this combination of PR and content marketing look like in practice? Let’s take a look at four real-world examples. 1. Wells Fargo PR is about digging into the details, while content marketing Cork Ladies Bicycles Zone focuses on the outcome. Both work in favor of Wells Fargo, which donates up to 1.5% of its total revenue to charitable causes every year. As a press release this is good information, but as part of a larger content marketing campaign, especially during the covid-19 pandemic, it’s a great way for the company to show themselves doing some good and connect with new customers. 2. Ford Ford is focusing on sustainability and has committed $22 billion for vehicle electrification efforts to help achieve carbon neutrality by 2050. It’s an ambitious goal with a substantial timeline — but it also fits neatly with the current public focus on green initiatives. By creating a narrative around this sustainable approach, Ford has the potential to reach environmentally-conscious consumers who would have otherwise avoided the popular vehicle maker. 3. Google Google is also committed to energy reduction but has had more impact on the social side of corporate social responsibility (CSR) thanks to its outspoken CEO, Sundar Pichai, who is willing to engage both industry and world leaders in areas of social responsibility and equality. As a result, Google is not only able to leverage its massive data resources to deliver relevant PR statistics but can back it up with socially-conscious action that makes for compelling content. 4. Netflix Streaming giant Netflix offers paid parental leave for parents — most take between four and eight months but they can take up to a year — putting them well ahead of most corporations. While the parental leave itself is a great talking point, combining information about this program with details about the ongoing success of the company at scale creates a great content narrative, one that could pay significant dividends over time as companies grapple with the ongoing impact of The Great Resignation. PR and Content Marketing: Making the Most of this Dynamic Duo PR and content marketing together can bring lead generation opportunities to the table. Public relations offers relevant information for interested parties to help create reciprocal relationships, while content marketing makes it possible to streamline the process of lead-to-customer conversion. By combining forces, these disparate delivery methods become a dynamic duo, capable of generating leads that are more likely to convert — and more likely to share their experiences with other potential customers. Want to make the most of this practical pairing? Use PR to establish and reinforce relationships with industry insiders and influencers, then lean on their connections to distribute purpose-built content that helps generate high-quality leads across your target audience. Editor's note: This post was originally published in February 2010 and has been updated for comprehensiveness. content planning in 2022 content planning metrics Originally published May 6, 2022 7:00:00 AM, updated May 06 2022