The question should be reformulated: it is industry leads not about representing the “after”, but about asking ourselves about the sediments of what is already happening. The “after” is not estimated or anticipated as if it were a sporting or electoral outcome: industry leads the “after” is more like a collective –undirected– reinvention that is already underway. It is in the "after", which we are already developing, where we find the unknown but industry leads also the combat. The post-pandemic is not only unknown, it is also a disputed field. The "new normal" is, above all, a territory under construction. Because does not only refer to industry leads the normal as «the frequent», but fundamentally to the normalized. Normality, as we conceived and practiced it until two months ago, is today suspended and, moreover, questioned. Meanwhile, there are industry leads shifts in public opinion and in the dominant beliefs that underlie political activity, which could be configuring a new normality based on the questioning of pre- existing (ab)normalities. industry leads A first aspect of the discussion, or construction, concerns the temporality of what we are living, the figure under which we represent this time. Is it an exceptional industry leads and temporary parenthesis after whose end the pre-existing «normality» will be recreated? Or is it really a deeper and more lasting metamorphosis? More or less honestly, the answers that have been given in the public industry leads debate mix desires, interests and ideologies. The neoliberal narrative begins to preventively show its teeth against empowered governments, against these national States with industry leads renewed centrality. His interventions reveal, without too much dissimulation, a clear subtext: "Be careful not to confuse this license with a new normality."