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Rupa Islan
Aug 02, 2022
In Welcome to the Arts Forum
According to data from iiMedia Research (iiMedia Consulting), the number of users of China's mobile social network is huge and increasing year by year. In 2020, the number of China's mobile social users has reached 924 million, and in 2022, China's mobile Buy email list social users will exceed 1 billion as a whole. In the survey of respondents' needs, "chat needs" and "acquaintance communication" are still the main driving forces for users to use social software, accounting for 68.5% and 54.7% respectively. In terms of the average monthly active users of China's mainstream mobile social platforms, WeChat, QQ, and Weibo rank the first echelon in the mobile social industry with a monthly activity of 100 million; They reached 1 billion and 650 million respectively, and the monthly active users of Weibo are also around 300 million. It can be seen that the social field of acquaintances has mostly been occupied by Tencent, and Weibo ranks first in content social networking, and the competition pattern has stabilized. However, before that, many big companies and entrepreneurs with huge backgrounds tried to enter the instant messaging market. NetEase and China Telecom jointly launched "Easy Credit", Ali launched "Michao", Luo Yonghao relied on his huge fan base to do it. Chatbao, the former Kuaibao CEO Wang Xin who has countless otaku fans, made a toilet MT, Douyin released Duoshan, Douyin parent company ByteDance released Feichat. Even though many products themselves have their own highlights, some of them disappeared shortly after their launch, and I am afraid that many people have not even heard of the names of these products; A product with a strong background has a bleak ending.
Can the persistent Sohu really expand its social circle? content media
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Rupa Islan

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