Jun 12, 2022
In Welcome to the Arts Forum
The layout of private domain traffic is the executive list common cognition of current brand merchants. Using private domain traffic, merchant platforms can reach users at a lower cost and promote the layout of refined operations and personalized executive list operations. In this article, from the perspective of a product manager, the author explains the methods and strategies of how to build a private domain traffic pool. Let's take a look. 1. Why build 1. Market perspective 1) Establishing omni-channel marketing, The cost of public domain traffic is too high. Deploying executive list private domain traffic can save money and personalize operations. 4) The 618 event in 2021 will enrich the scenario-based consumption and weaken the huge subsidies. Refinement operations are more valuable. (What is a scenario? Scenario 1 - Tmall transaction. Scenario 2 - Douyin live broadcast. executive list Scenario 3 - WeChat applet transaction. Scenario 4 - Offline supermarket. Got it!) 2. Product Manager Perspective The boss asked us to build it. The boss paid us wages. Salary is satisfactory. 2. How to build 1. Construction method Buy SaaS: The executive list company's business, there is a standardized process in the industry, and persuade the executive list boss to buy a set directly. Then our product managers can go home. Independent research and development: a group company with complex business and many three-party systems connected. Just build it yourself. Outsourced R&D: Not recommended. Cooperative R&D: Build the middle platform/backend by yourself, and outsource the front-end applet, H5, PC, and mobile phone development.