From the perspectives of product positioning, product structure, user portrait, demand analysis, functional analysis, UI design, etc., this article makes a competitive analysis report on Ctrip, Qunar Travel, and Fliggy Outbound Travel. 1. Research background and purpose 1. Research background According to the "China Online Travel Booking Market Development Guide 2019" released by Analysys, although my country's tourism market is still thriving in 2019, the growth rate has slowed down. The year-on-year growth rate of tourist arrivals fell from 12.8% in 2017 to 9.6% in 2019, and the year-on-year growth rate of total tourism revenue fell from 15.1% in 2017 to 9.2% in 2019.
In stark contrast to this, my country's outbound tourism market has grown significantly. In 2019, the year-on-year growth rate of Chinese outbound tourists was 12%, reaching 168 million, a record high. 2. Research purpose Compare the outbound travel modules of Ctrip, Qunar and Fliggy in detail, and analyze their advantages and disadvantages. 2. Competitive phone number list selection 1. Status of competing products According to the Qianfan Index on December 30, 2019, Ctrip, Qunar and Fliggy ranked the top three comprehensive travel apps. These three products are ahead of other similar products in the number of active users, the number of launches, and the duration of use, which is very representative. In November 2019, Ctrip ranked first with 66.53 million units of monthly independent devices for online travel apps, followed by Qunar with 57.25 million units, and Fliggy ranked third with 30.2
million units. In November 2019, in terms of the total monthly usage of APPs in the online travel industry, Qunar ranked first, and Ctrip and Fliggy ranked second and third. In November 2019, in terms of the total monthly effective usage time of APPs in the online travel industry, Qunar and Ctrip ranked the top two, and Fliggy ranked fourth. It can be seen from the above data that Ctrip, Qunar and Fliggy are firmly in the first echelon of online travel products. 2. Experience the environment 3. Competitive analysis 1. Product positioning Founded in 1999 and headquartered in Shanghai, Ctrip has established long-term and stable cooperative relationships with nearly 800,000 hotels in 200 countries and regions around the world. It is the largest OTA platform in China. Ctrip's service manifesto has three "ones": everything is complete, meticulous, and a promise is made,