In the first quarter of 2013, an average of 30 percent of unique visiting members came through mobile apps, versus just 19 percent a year ago. This is a market we all need to capitalize on. If we follow the rule of thumb to build our network by building rapport, we can capitalize on this greatly by reaching the mobile application generation. This isn't just young people - this is everyone with a smartphone.
We have to admit, anywhere you go these days - whether it is at a restaurant, a coffee shop, or the local grocery store - everyone is on their Phone Number List mobile smartphones. Many people cannot even put their phone away for five minutes without pulling out their phones and checking their email and mobile applications. (i.e. Facebook, Twitter, Instagram, Google +, etc.). With LinkedIn's mobile application, someone can be reading your post or article while waiting in line at the grocery store. This is a very powerful thing that we need to capitalize on.
Like any marketing strategy, marketing on LinkedIn requires dedication and consistency. Stick to your guns and stay focused. I could go on and on about all of the specific details of what LinkedIn can do and its capabilities within your social media marketing plan. However, if you know the basics and apply yourself, you will be very proficient at utilizing this tool and the leads will be pouring in.