Thought LeadersFind out what Visible Experts are, what they do differently than regular Experts, and how any Expert can trace their way up the mountain to reach the top.Read moreFriends links Looking back to 2014, we can identify a multitude of changes that have taken place. Some have been met with joy, but most with a sense of confusion and fear of what lies ahead. Some subtle trends have emerged. But other changes, such as Google's decision to end Google authorship altogether, were crystal clear.One thing all of these changes have in common is that they directly affect all industries
and anyone involved in marketing a business. Indirectly, they affect everyone. Let's take a look at five facts every professional services marketing manager should know about to the topWell, let me rephrase that. You can no longer buy your way to the employee email list top spot in organic search results. This has been said for a while now, but will be even truer in 2015. Buying links from link networks used to be the fastest and easiest way
to get your site featured prominently in the organic search rankings. Now buying links you are penalized and your search traffic will all but disappear.This biggest change in 2015 will be how Google updates its ever-changing algorithm. Google's algorithms will be updated more often and continuously. This means that sites buying links will be identified and penalized much faster than in the past. Their updates will be rolled out over longer periods of time, making it harder to pinpoint