A density of more than 30% of advertisements on a page: During a vertical scrolling of a mobile page, Internet users do not accept an advertising density of more than 30% in relation to the content. This disrupts the user experience, regardless of the format of the ad (text, video or image). Avoid excessive online advertisingAnimated flashes: Advertisements whose visuals are constantly flashing and animated tend to divert the attention of Internet users. online advertising: animated flash Ads with a countdown: These advertisements, also called Prestitial Ads, appear on mobile web pages by covering part of the page, or even the entire page.
The Internet user can only access the desired content by clicking on a button that only appears after a countdown. Perstitial Ads: online advertising with countdown fax list timerAuto-play ads with sound: Advertisements whose sound is triggered automatically have a knack for annoying Internet users. The sound disturbs Internet users as much as the people around them, which obliges the Internet user to quickly close the advertisement or stop the sound. Once again, the Internet user's attention is diverted. Large Sticky Ads and Full-Screen Scrollover More rarely used, but nevertheless little appreciated, there are also Full-Screen Scrollover advertisements.
Finally, Internet users do not appreciate what the study calls "Large Sticky Ads." These are fixed, large ads that cover more than 30% of the screen. Even by scrolling the page, the advertisement remains motionless and cannot be removed. These formats are absolutely to be avoided to hope to arouse the interest of the Internet user. By degrading the user experience so much with this type of advertising, you just risk scaring the Internet user away. Google is precisely going in the direction of the Internet user.