The OKR work method is a method used by many Internet companies. Some students will think that it is a new name for the KPI assessment that year. Some classmates think that this is the Internet company worshipping foreigners. Anyway, what new things in Silicon Valley are copied and said. Some classmates feel that they are going through the motions anyway, and in the end they all listen to the boss and work in the same way. But Teacher Chen doesn't think so. After deeply participating in the OKR work progress of more than a dozen customers, I saw a new model of data-driven business, which may be a development direction in the future. why? Hear me out.
Starting from the disadvantages of KPI Performance appraisal, KPI in command, has been officially implemented in domestic enterprises for more than 30 years. It is very common for leaders to set indicators, subordinates to follow indicators, and data-based management performance (as shown in the figure below). However, there are deep mobile number list problems behind this. 1. Where do goals come from? A rhetorical question: How many times have you participated in the formulation of KPIs? Most of the time, KPI goals are determined by the leader's personal preference or personal will. The specific number is often slapped on the chest, and I especially like to find an integer (such as 1 million, 100 million, 100 days to complete) or a very auspicious number.
For top management, doing so risks losing strategic direction and blindly pursuing short-term revenue. Because long-term, basic, and in-depth construction is difficult to quantify in the short term. The 2020 epidemic has caught a large number of companies by surprise, desperately trying to make up for the shortcomings of digitalization. What did you do earlier? They are all chasing performance KPIs. Boiled frogs in warm water, this is the feeling. 2. What is the price behind it? Most KPIs for businesses are developed from a revenue perspective. Then various departments claim the indicators. If it is a traditional enterprise, it is often the claim indicator of each sales business line. If it is an Internet enterprise, it is often the departments that recruit, promote, and retain the indicators respectively (as shown in the figure below).