Anchor Text : The clickable words of a link. Anchor text is used to provide context to search engines and readers regarding the web page. Banner Design Service Breadcrumb Navigation : Internal links that track the relationship between a page and the rest of the website's information architecture. Duplicate Content: Content that appears more than once. It can be shared between several pages of the same domain, or between domains. Google Panda Algorithm : A major update to Google's algorithm that was first rolled out in February 2011. It was created to target low-quality content, often produced by "content farms", and delete it. Today, Panda is part of the Google Core Ranking algorithm. Google Penguin Algorithm : An algorithm update by Google that downgrades sites that engage in keyword stuffing and manipulative link building schemes.
Heading tags : An element in the HTML of the page, used to designate different headings. Image Compression : Resizing images on the web without reducing their quality, so web pages can load faster. Image Sitemap: Banner Design Service A sitemap with only image URLs on a website. Image thumbnails : smaller versions of a larger image. Keyword Stuffing : A spamming tactic of overusing high ranking keywords and similar phrases in content and links. Link accessibility : the ease with which users and crawlers can find a link on a website. Link Equity : The value or authority a link can convey to its destination. Link Volume : The number of links that appear on a page.
Protocol : The “http” (Hypertext Transfer Protocol) or “https” (Hypertext Transfer Protocol Secure) that precedes a domain name in the site URL. HTTP governs how data is transferred from a computer server to a web browser. Banner Design Service While HTTPS uses a secure socket layer (SSL) to encrypt data transferred between a website and a web server, and is a minor Google ranking factor. Scraped content : Republish content that is not owned by the publishers, derived from other websites without asking permission. SSL Certificate : A digital certificate that uses Secure Sockets Layer technology to identify the authenticity of a website and encrypt data sent to the server.