Advertisers just want to advertise, they are divided into ka large customers and small and medium customers. The former will have a perfect marketing strategy brand, supplemented by effects; small and medium-sized customers will focus on effects, supplemented by brands. After all, the brand of small and medium customers is relatively weak, and there is no need to invest too much. The agency acts on behalf of the advertiser to advertise. The advertiser has a large budget and a large number of products, and each advertising plan has a lot of details from project establishment to media execution to settlement.
If there is an agency company responsible for integrated communication, advertisers can put more energy into brand strategy, product development, marketing strategy, channel distribution and other work. To put it simply, the relationship between special email list advertisers and agents is: that advertisers pay for strategies, and agents provide people with ideas to execute. The media has traffic and has the need to realize traffic. It is an excuse for consumers to contact advertising information, and it is the site of advertising contact.
What the media pays attention to is - advertising revenue and user experience, and this aspect needs to be balanced. The global internet advertising market now accounts for more than half of all advertising. Except for internet advertising and tv advertising, the market share of other advertising is steadily declining. Revenue data of some media industries in China from 2013 to 2016 (4) the advertising platform is to match media and advertisers/agents. In the network alliance, they gather a large number of tail media and sell these media to advertisers for profit.